Most savvy shoppers use manufacturers’ coupons when it comes to trying to save any kind of money while buying groceries. Coupons are a smart way to go as long as you are organized and can put forth a good effort to buy products you and your family will actually use. However, did you know by using your supermarket’s weekly ads you can double and sometimes triple your grocery shopping savings?

Use the Publix Weekly Ad As An Example

If you live in the southeastern part of the U.S., you may have access to a Publix store and if you do, you are in luck! Publix weekly ads always contain many buy one get one free offers (or BOGO’s as they are called) which you can easily take advantage of by assembling a shopping list around them. If you don’t have one of these stores in your area, Winn-Dixie works almost as well.

Here’s what I do:

  1. I visit the official web site online and I start by looking at the first page of the weekly. From there, I systematically start adding BOGO products into my online shopping cart one by one until I have exhausted every page. I usually end up with 5 to 10 products of this nature and I quickly decide how many of them I am going to buy.
  2. Next, I go right back to the first page and start adding other products on sale that interest me, keeping in mind I will only choose products I will make use of. It’s easy to end up buying things you don’t want and this is contrary to what you want to accomplish. By the way, haven’t you noticed how common it is to buy products you will never use when you utilize coupons for your purchases? Stay away from items you don’t use and you will thank me for it later!
  3. After that, I add the basic staples my family consumes such as milk, eggs, coffee, etc. These items are usually not on sale at Publix but they are virtually the only items I ever buy at full price. I almost always buy meats and chicken when they are on sale because it’s easy for me to go online and see what’s on sale at any local grocery store.
  4. Finally, I use any and all coupons I have saved from the previous two weekend Sunday papers. This gives me an added savings of approximately $20.oo.

A few things I’d like to add; Wednesdays arThe Publix weekly ad makes a huge difference in savings for many shoppers.e my favorite days to shop for food because grocers usually reduce prices to get rid of stock for new items advertised. Also, it’s wise to mix in a weekly ad from CVS or Walgreen’s for items such as toilet paper, toothpaste, etc. The whole idea is to take the time to plan ahead of you can because it will help you save more money than you ever dreamed possible in the long run.

I enjoy taking my Publix receipt, looking at the amount of savings through the BOGO and other offers, and pocketing the difference in a piggy bank to be used for weekend trips and vacations. You would be surprised to know my jar sometimes contains well over a thousand dollars during the course of a year!